Amanda Bates

Head Communications & Culture Strategist

Background

With a focus on developing compelling narratives and connecting people to ideas, strategy and execution, Amanda helps teams build trust and break down walls. As the founder of Collective Culture + Communication Inc., her collaborative approach builds inclusive teams and develops leaders so they can lead with purpose, clarity, inclusivity and authenticity. Working collectively with teams, peers and executives, Amanda elevates outcomes and engages employees. Her efforts have resulted in award-winning programs, improved collaboration, increased employee productivity, and most importantly, engaged and energized people.

Representative Clients
  • LifeWorks (Morneau Shepell)
  • Government of Alberta
  • Shaw Communications
  • WestJet Airlines
  • Finning
  • ATB Financial
  • Brookfield Residential
  • Matrix Solutions
  • Calgary Chamber of Commerce
  • Parkland Fuel
  • Speck Cases
  • Canalta Hotels
  • International Fitness Holdings
  • Wallace & Carey

Experience

With 25 years of experience in every aspect of communication and company culture, Amanda Bates has helped some of North America’s most recognizable companies and executives communicate and lead with authenticity. From retail to healthcare to high-end hotels, technology to agriculture, and telcos to airlines, Amanda has contributed to the culture and productivity of workplace design and culture in several industries and across business models.

Together in partnership with Hive Workplace Consulting, Collective focuses on the employee value proposition with a link to place, processes and technology all underpinned by purpose and values-led leadership.

Education

As a life-long learner, Amanda is always engaged in current opportunities to keep up to date on this ever-changing world.

Haskayne School of Business Leadership Program, Marketing Communications Diploma, BCIT, Kinesiology, University of Calgary

Amanda is always engaged in current opportunities to keep up to date on this ever-changing world.

Amy Myer

Change Management & Workplace Transformation